Mediaspectrum’s end-to-end Advertising Order Management & Operations platform offers the most effective solution for managing the entire lifecycle of advertising including planning, proposal generation, packaging, scheduling, rating, workflow, trafficking, and optimization. This solution helps media organizations manage advertising processes more profitably across all channels – programmatic, mobile, web, video, social, broadcast, print and beyond.

Mediaspectrum’s end-to-end Advertising Order Management & Operations platform offers the most effective solution for managing the entire lifecycle of advertising including planning, proposal generation, packaging, scheduling, rating, workflow, trafficking, and optimization. This solution helps media organizations manage advertising processes more profitably across all channels – programmatic, mobile, web, video, social, broadcast, print and beyond.

Advertising Order Management & Workflow

Whether it’s programmatic or print, digital ads or digital marketing services, Mediaspectrum's Advertising Order Management & Operations creates a single source of truth for your entire media business. This means one planning tool, one workflow engine, one rating engine, one product master, one proposal generator and one Netsuite invoice for everything you manage – all fully automated to create the most efficient ad management process available.

Key Benefits

  • Real-time integration with Ad Servers & DMP's

  • ‘Smart’ Proposals dynamically generated based on client goals and business rules

  • No re-keying of data or extraneous manual processes

  • Ensures rate integrity with pricing engine and workflows

  • Elegant inventory management for Sales & Operations users

  • One order / proposal / invoice for all advertising products and services

  • Integrated Ad Operation Workflow solution with enterprise collaboration tools

  • Integrated with Netsuite for CRM and Finance processes

Customer Quote

“Showing how fast we can go to market with new standard programs has been a huge thing. Instead of taking six months to put something out there and get everyone trained, we can do it in a month. There’s also more finance efficiency in the rating because they’re doing it in one central system on a better platform.”
- Rick Baker, VP Commerce Solutions Technology at Gannett

Streamline Advertising. Grow Revenue.

The Mediaspectrum solution has proven to solve the most complex media and marketing sales and ad operation workflows at many of the world's largest media organizations. Our solution provides an unparalleled amount of business automation and insights. With an integrated order management, sales dashboards, dynamic proposal generation and real-time inventory management, your organization will benefit from efficiencies and insights across the life-cycle of every campaign.


Meanwhile, your ad operations and fulfillment teams will have an integrated collaboration platform to assign, onboard, workflow and track every event. The Mediaspectrum Integration Layer populates critical data into ad servers and, Netsuite for customer management and billing.


Your finance department will appreciate the flexible billing rules, approval processes and world-class Netsuite integration.

Intelligent & Dynamic Proposal Generation

Supercharge your sales organization by a rules-based Proposal Generator. With just a few clicks, your salespeople can create a beautiful, comprehensive media plans / proposals based on advertiser goals. Our solution then dynamically turns these proposals into complete orders with a click.

Inventory Management

Give your sales and ad operations a glimpse into inventory. Understand what’s available and what’s not BEFORE the sale. This knowledge removes cumbersome back and forth and creates happier clients by making your business easy to do business with.

Data Insights

Understand your organization like never before. By aggregating Order Management, Ad Operations, Ad Servers and Financial data into a single reporting environment, your executive team will have unprecedented insights into your organizational goals.

Integrated Sales, Planning and Ad Operations

Only Mediaspectrum combines a world-class advertising order management solution with the industry's premium ad operations workflow and collaboration platform.

Enterprise Collaboration

Keep the conversation in the application and out of email. Mediaspectrum Pulse is an enterprise collaboration solution allowing large and small teams to effectively communicate to make sure things get done.

Mediaspectrum provides premier technology for companies in media and marketing looking to improve their sales & fulfillment operations.

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