CRMAmplify is a lead qualification tool that has the ability to create unique, dynamic real time models that can predict which consumer characteristics are common to likely buyers. Doing this, CRMAmplify can dramatically improve ROI for the user.

CRMAmplify is a lead qualification tool that has the ability to create unique, dynamic real time models that can predict which consumer characteristics are common to likely buyers. Doing this, CRMAmplify can dramatically improve ROI for the user.

What CRMAmplify does.

Sales leads are one thing. Actual sales are something entirely different. The biggest challenge for marketers and sales teams has long been turning the former into the latter — until now. CRMAmplify, the new desktop lead optimization platform from E&J New Media, makes the process of converting leads into sales more efficient and less expensive by removing those with zero chance of buying from the equation. Conversion rates for most campaigns run between 1.5% and 3%, which means that the overwhelming majority of sales leads never end up buying anything, no matter how much time or expense is dedicated to the effort. By eliminating the time-consuming pursuit of leads that data analysis shows are unlikely to ever become customers, CRMAmplify dramatically boosts conversion rates by as much as 75% through its ability to create unique and dynamic models in real time.  

Key Benefits

- Increase sales conversion rate 
     By eliminating time-consuming pursuit of leads that data analysis shows are unlikely to ever become customers, CRMAmplify dramatically boosts conversion rates by as much as 75% through its ability to create unique and dynamic models in real time. 

- Improve ROI 
     CRMAmplify is able to, at a glance, separate the live leads from the dead ones allowing for greater operational efficiency and eliminating the need to chase prospects that are unlikely to convert.  

- Optimize media buying 
     CRMAmplify can help marketers direct their media efforts by showing which efforts drove individuals to become sales leads by requesting more information and then which of those leads converted into customers. 

- Improve sales forecast accuracy 
     CRMAmplify analyzes all the data available about previous buyers and compares it to the profile of the current crop of sales leads. Each lead is then given a percentile score indicating which ones are likely to trend better for any particular campaign, in order to make predictions about the likelihood of conversion.  

Additional CRMAmplify features.

A desktop application is available so that one doesn't need to log onto an external website.  It offers detailed customized reporting systems, and automated data analysis which is returned to the NetSuite application in real time. 

Enhance leads with additional data.

In CRMAmplify, any number of data appends can be added to your leads to enhance them: demographics, military status, graduate status, do-not-call registry, etc.  

Customized dynamic modeling.

Based on your own existing converted leads, CRMAmplify can build you customized dynamic models to determine what leads work best for your campaign.  CRMAmplify gives you the tools to act on that information.  

Optimize media buying.

CRMAmplify can help marketers direct their media efforts by showing which efforts drove individuals to become sales leads by requesting more information and then which of those leads converted into customers. 

E&J New Media was launched in 2008 to provide creative, innovative and enlightened solutions to clients looking to thrive in an ever-changing media environment. The firm's mission is to provide clients with specialized interactive marketing tools, innovative design, and flawless execution.

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