GeoBusiness for NetSuite is a Location Intelligence Platform. Real-time mapping, visualization, and geo-analytics for NetSuite. Decision-makers gain clarity from Location Intelligence whether they need to react to supply chain disruptions, forecast profits for potential locations, determine service reach and response, or coordinate sales and field service teams. Monitor operations, share data, and create actionable intelligence using Location Intelligence technology.

GeoBusiness for NetSuite is a Location Intelligence Platform. Real-time mapping, visualization, and geo-analytics for NetSuite. Decision-makers gain clarity from Location Intelligence whether they need to react to supply chain disruptions, forecast profits for potential locations, determine service reach and response, or coordinate sales and field service teams. Monitor operations, share data, and create actionable intelligence using Location Intelligence technology.

Location Intelligence for NetSuite

GeoBusiness for NetSuite is a Location Intelligence Platform. Real-time mapping, visualization, and geo-analytics for NetSuite.  Decision-makers gain clarity from Location Intelligence whether they need to react to supply chain disruptions, forecast profits for potential locations, determine service reach and response, or coordinate sales and field service teams.  Monitor operations, share data, and create actionable intelligence using Location Intelligence technology.

Key Benefits

For Field Sales: spend more time with customers and less time planning.

  • Visualize customers on a map to instantly know which areas have the most potential.
  • Combine your customer list and calendar into a map. 
  • Filter opportunities based on location and schedule.
  • Find leads nearby your current or next scheduled appointment.
  • Prioritize your day and quickly focus on the best opportunities for a specific location.
  • Visualize your sales territories to pinpoint your best opportunities.
  • Uncover underutilized leads quickly with map-based analysis.
  • Identify customers by drive-time buffering.  Maximize sales routes.
  • Empower reps to focus, plan, and optimize their time in the field.
  • Enable reps to optimize their routes for the most important prospects.


For Sales Managers and Executives:  Easy-to-manage single version for the truth for your daily operations.

  • Create operational geodashboards by adding Location Intelligence to your most critical NetSuite dashboards.
  • Know what is happening in the field so you can manage the business.
  • Empower sales teams to gather precisely the data you need from the field.
  • Gain insights into rep activities and performance in the field.


For Site Analysis and Territory Planning:  Competing with both brick-and-mortar neighbors and online retailers, today's businesses can't afford to choose a bad location. Innovative business leaders use location intelligence to forecast profits for potential locations and networks of locations and to make strong site selection and market planning decisions.

Smart maps show current store performance or customer base in context of location and market opportunity. Spatial analysis enables selection of the most profitable sites based on competition, demographics, and supply chain.

  • Design and realign territories from the ground up based on capacity, account priority, rep assignment, or geography to ensure the right field sales reps are in the right place, at the right time.  
  • Identify and target the most profitable locations.
  • Make repeatable growth decisions at scale.
  • Avoid cannibalizing sales and jeopardizing current business.
  • Optimize online buying and in-store customer engagement.
  • Make the most of store, market, and merchandise mixes.


For Customer Service:  Businesses need to connect customers with the correct team members or partners for service and support.  Location centric workflows and tools show what, where, and why.  Go beyond gut instinct or guesswork to connect and optimize customer experiences.

  • A map-based visualization of all your customer, partner, and other NetSuite data.
  • Multi-objective, multi-day routes go beyond point-to-point consumer routing software.
  • Find closest vendors and service centers based on location searches.  
  • Capture survey data related to customers anytime, anywhere on smart devices, laptops, or desktops as a native app and also in the browser.


For Market and Customer Analysis:  Businesses have more customer data than ever but struggle to make sense of it. Location-enriched data shows what, where, and why customers buy. Business leaders and marketers can go beyond gut instinct or guesswork to find potential customers, identify target markets, advertise strategically, and plan product mixes.

Location is the key to unlocking rich customer data for precise market analysis and strategic business decisions. 

  • Reduce ambiguity when entering new markets and optimize market planning decision-making.
  • Gain insight into the values and habits that shape customer behavior. 
  • Create data-driven, personalized shopping experiences that increase customer loyalty.
  • Leverage smart maps and visualizations that uncover patterns in key data such as drive times, population densities, demographics, and psychographics.
  • Better understand the demographic makeup of the areas around your locations, identify new sites, discover where your competitors are, and so much more.
  • Combine demographic, lifestyle, and spending data with map-based analytics for accurate reports and dynamic presentations.
  • Visualize your current and potential sites, consumer patterns, trends, concentrations of customers, and event traffic patterns around a specific location.

Potential Industry use examples include Franchise Acquisition, Healthcare, Retail, Urban Planning, Restaurants and Hospitality, Economic Development, Transportation and Logistics, Product Merchandising and Advertising, Food and Beverage, Occupational Safety, Higher Education Recruiting, Real Estate Development, Wholesale Distribution.


For Field Service Management:  Field activities often involve multiple projects, many staff members, and numerous assets. Fieldworkers can use mobile apps, smart maps, and dashboards to see the real-time status and location of projects and staff. This digitally transformed approach saves money and time by eliminating duplicated efforts and wasted resources and keeping data current.

Smart maps and dashboards illuminate critical field operations, empower on-the-fly improvements, and reveal deeper insights about projects and resources.

  • Ensure field and office staff are using the same authoritative data.
  • Use real-time geodashboards to inform decisions and evaluate key performance indicator (KPI) metrics.
  • Improve sustainability metrics by reducing or replacing reliance on paper.
  • Add the power of mobile apps for critical functions such as data collection and route optimization.


For Supply Chain Digitization: Manufacturers move high volumes in a dynamic and risky global environment. To be agile, all stakeholders must know what is happening and where—in real time. Supply chain digitization combines live business and location data in a single geodashboard, giving leaders a new level of end-to-end operational awareness and analysis. By seeing the whole picture, supply chain operators can improve efficiency, prevent disruption, and gain competitive advantage.

Supply chain digitization with location technology delivers valuable insights—such as real-time status, service area gaps, and opportunities.

  • Understand all network connections, suppliers, inventory levels, complex relationships, and potential impacts. 
  • Identify opportunities to boost performance, be more agile, and optimize connections to customers or suppliers.
  • Gain visibility to ensure ethical and sustainable supply sources.
  • Access and analyze Internet of Things (IoT) data for continuous improvement.
  • Receive alerts when disruptions occur or service-level agreements are at risk.


For Facility Management: To manage and maintain any facility—its safety, security, and operations—is a complex and expensive effort. Facility managers achieve success using powerful data management, analysis, and visualization. A digital approach to facility management helps leaders assess security risks, develop plans, protect staff and assets, and improve daily operations.

Smart maps help facility managers understand their spaces and the people in them and oversee daily operations.

  • Get real-time operational awareness of campus spaces, asset inventories, and building conditions.
  • Improve wayfinding with indoor mapping.
  • See the locations of service requests or emergency alerts in real time.
  • Create map-driven floor plans for work spaces that minimize distractions and maximize teamwork.
  • Gain insight into movement patterns through visualization and discover ways to cut costs, protect assets, and increase safety.
  • Simplify coordination of construction, renovation, and maintenance projects.


For Logistics and Fulfillment: In logistics management, being on time and meeting customer expectations is everything. Dispatchers need to prepare for any threat to delivery operations—from contamination to natural disasters to theft. Easy-to-understand digital geodashboards that fuse location intelligence and all operational data provide real-time insights. Adjustments can be made in the moment, and delays minimized to stay on schedule.

The world's largest delivery companies use location intelligence to optimize routes, arrive when projected, and meet high customer service expectations.

  • Deliver on your promise of products, services, and order fulfillment.
  • Optimize routes based on customer location, time windows, cargo transfers, and other factors.
  • Manage risk by planning for natural disasters and other events.
  • Respond to disruptions in real time and adjust to protect your fulfillment reputation.
  • Reduce costs with smart routing and other location tools.


For Asset Tracking and Analysis:  Asset managers must minimize risks and maximize performance while managing cost and resources for both fixed and moving assets. Innovative managers use smart maps and dashboards to achieve a holistic view of their assets. Location intelligence enhances day-to-day operations such as inspections, maintenance, and investment planning.

When managers use smart maps and visualizations to perform asset tracking and analysis, they help their organizations reduce errors; save time; and make informed, data-driven decisions.

  • Increase inventory accuracy by using modern data collection apps. 
  • Track asset condition and performance in real time throughout the life cycle.
  • Share status updates quickly and seamlessly with the field and office. 
  • Forecast maintenance costs and needs to improve reliability.
  • Manage customer expectations.
  • Integrate fully into existing asset management systems and inventory tracking.


For Real-Time Location Tracking: With so many people and things in motion, business and government leaders don't have time to manually track each movement. With location intelligence, they can create live maps and apps for monitoring. By seeing what's happening now and analyzing what has already happened, decision-makers can identify opportunities for growth, safety, and efficiency.

Monitor operations, resources, and assets—from field crews to vehicle fleets—using live maps, apps, and dashboards.

  • Analyze and display real-time data from sensors, devices, and social media feeds.
  • Put live tracking data in context of road or utility networks, hazards, weather, and demographics.
  • Send commands to sensors when patterns of interest are detected.
  • Get real-time alerts and visualization on maps and dashboards.
  • Integrate location history data with infrastructure data to discover trends and outliers.


For Situational Awareness: In the complex realm of business operations or large-scale events, it's difficult to know what is happening where. Using location intelligence, business leaders and first responders see a holistic view of the situation—real-time data such as weather and traffic, on-the-ground updates, plus the locations of assets, crews, and other resources. This approach leads to smart decisions in the moment and predictive abilities for the future.

Decision-makers gain clarity from location intelligence whether they need to react to supply chain disruptions, repair damage to a utility network, or coordinate first responders in an emergency. 

  • Monitor resources and operations in real time.
  • Integrate data from multiple sources including Internet of Things (IoT) and social media feeds.
  • Visualize and share all key information with one map view. 
  • Perform quick spatial analysis of an impending event.
  • Create an informed incident response plan in minutes.


For Performance Monitoring:  Work at peak levels.  Business leaders are under increasing pressure to be more efficient and transparent. Innovative leaders use location intelligence to monitor, manage, and analyze key performance indicators. This real-time view of how assets and operations are performing helps identify inefficiencies and makes it easier to share data.

A shared map view of performance empowered by real-time analytics leads to greater efficiencies and collaborative problem solving. 

  • Harness smart maps, analytics, and dashboards for a real-time view of operations, people, services, assets, and events.
  • Identify areas of improvement by viewing key performance indicators in context of location.
  • Collaborate and share data effectively and securely via maps, apps, and dashboards.
  • Strengthen quality control in business processes. 
  • Improve response time to problems and issues.


For Risk Management: Business leaders face unprecedented risk from disasters, geopolitical shifts, and security threats. They can use location intelligence to visualize risk on smart maps, find patterns and trends in big data, and communicate seamlessly during risk mitigation and response. This modern approach to risk management saves time, money, and lives.

Smart maps pinpoint areas of potential risk, reveal deeper insights on how to manage risk, and provide a common view that streamlines communication during all phases of risk management.

  • Know where to allocate resources with data-driven risk assessment.
  • Use predictive analytics to reveal patterns and trends.
  • Share real-time data to understand impacted assets, people, and places.

NetSuite and Enterprise Geospatial Integration

GeoBusiness connects NetSuite to Esri’s pioneering ArcGIS technology, the world’s most powerful mapping and analytics software. 


Esri, the global market leader in geographic information systems (GIS), offers the most powerful mapping and spatial analytics technology available. Since 1969, Esri has helped customers unlock the full potential of geospatial data to improve operational and business results. Today, Esri software is deployed in more than 350,000 organizations including the world’s largest cities, national governments, 75% of the Fortune 500, and more than 7,000 colleges and universities. Esri engineers the most advanced solutions for digital transformation, IoT, and location analytics to create the maps that run the world.


GeoBusiness mapping and analytics inspires positive change across industries: architecture, engineering, construction, financial services, healthcare, insurance, manufacturing, wholesale distribution, natural resources, petroleum & pipeline, real estate, retail, sustainable energy development, restaurants & Hospitality, Food & Beverage, Health & Beauty, Apparel, Footwear & Accessories, Transportation & Logistics.


If you have an existing GIS, build on the investment you’ve made in maturing your Enterprise by seamlessly integrating with NetSuite. Unlock the ability to connect spatial locations and attributes of assets and other business data from ArcGIS and NetSuite in real time.

Location Intelligence for NetSuite Data

Software to visualize and understand your data spatially. 

Create interactive maps to visualize and explore your NetSuite data using dynamic mapping software. Powerful analysis tools and map styles help you discover and refine your data's story.  Enrich your maps by incorporating content from Esri's rich data library.  Use custom symbols and base maps to personalize your maps.  Share engaging maps that tell your data's story and influence change.

View NetSuite leads, prospects, customers, employees, partners, competitors, vendors, contacts, projects, locations, assets, or any other Netsuite or organizational data with location information in a map such as plants (n-tiers), shipments, disruptive events.

Convert NetSuite data with locations such as addresses into geographic coordinates (latitude and longitude) to be mapped.

Query non-spatial attributes associated with NetSuite data locations such as parent/child relationships.

Find NetSuite points within a buffer of a defined address or location, view detailed information about those NetSuite data points, and get directions to the selected locations.

Create routes to/from/between NetSuite data locations.

GeoBusiness Interactive Web Mapping and Custom Apps

The GeoBusiness Explorer is a powerful out-of-the-box tool allowing for the display, interaction, and analysis of NetSuite data in map.


Map layers created with NetSuite data:  Leads, Prospects, Customers, Employees, Partners, Competitors, Vendors, Contacts, Projects, Locations, Assets, and Sale Territories.  Enrich analysis by incorporating additional business critical location data in workflows such plants, shipments.


Attached to each data location are associated attributes such as contact information for leads, prospects, customers, etc.  Further, include related data.  For example, consider related information associated with prospects such as opportunities or sales information for customers.  This information is exposed via the map by clicking on customer push pins.  Or, bring traceability and provenance to supply networks.


The GeoBusiness Explorer has advanced tools allowing you to easily interact and analyze NetSuite.  Some tools include:

  • The Near Me widget allows you to find NetSuite data features within a buffer of a defined address or location, view detailed information about those features, and get directions to the selected feature.
  • The Select widget enables you to interactively select features on the map and take actions on the selected features.
  • The Attribute Table displays a tabular view of operational layers' attributes. It displays at the bottom of your web app and can be opened, resized, or closed.
  • The Directions tool provides a quick and efficient method of calculating turn-based directions between two or more locations.
  • The Draw tool allows you to draw simple graphics and text on the map.
  • The Print tool allows the current map to print to PDF or various image formats.  Drawings, routes, etc. are printed.
  • The Bookmark tool stores a collection of map view extents (that is, spatial bookmarks) displayed in the app. It also allows you to create and add your spatial bookmarks.
  • The Basemap Gallery tool presents a gallery of basemaps and allows you to select one from the gallery as the basemap for your app.
  • The Info Summary tool allows you to provide a count of features in the current map extent for each layer specified.
  • The Add Data tool allows you to combine and analyze GIS data with NetSuite data.  Combine your Enterprise GIS layers with NetSuite in a map.  Overlay GIS demographic, lifestyle, spending, and other business layers along with NetSuite data.  Upload local files including shapefiles and CSV, GPX, GeoJSON, and KML files to combine with NetSuite data in an interactive web map.

GeoDashboards for Reps, Managers, Operations, and Executives

Location Intelligence for NetSuite Dashboards and KPIs.  Easy-to-manage single version for the truth for your daily sales and field operations.


Use charts, gauges, maps, and other visual elements to reflect the status and performance of people, services, assets, and events in real time. From a dynamic dashboard, view the activities and key performance indicators most vital to meeting objectives.


For example, supply chain digitization combines live business and location data in a single operational GeoDashboard, giving leaders a new level of end-to-end operational awareness and analysis.  By seeing the whole picture, supply chain operators can improve efficiency, prevent disruption, and gain competitive advantage.


With a GeoDashboard, as you zoom into the map, the surrounding KPIs filter by the current map extent, displaying only the data that matters the most.  Instantly visualize key geographic areas for your business, and leverage location intelligence to improve sales strategies.


Location context is added to your existing most critical NetSuite dashboard configurations per role.


GeoDashboards are fully customizable by color scheme, layout, GeoKPI widget, and map display.

Connect ArcGIS to NetSuite

Connect the seemingly disconnected with the most comprehensive set of analytical methods and spatial algorithms available. Use location as the connective thread to uncover hidden patterns, improve predictive modeling, and create a competitive edge. Leverage the power of spatial analysis and data science on demand and at scale with the Esri Geospatial Cloud.

Fully integrated with ArcGIS Online and Enterprise.

Automatically update ArcGIS with changes in NetSuite.

Ensure NetSuite data is synchronized between ArcGIS and NetSuite, including parent/child relationships.

Utilize advanced ArcGIS Online capabilities such as making maps, routing, sharing/collaboration, and geospatial data analysis.

Connect people, locations, and data using interactive maps.

Out-of-the-box. Free 14 day trial.

GeoBusiness is a software-as-a-service (SaaS).  It can be used anytime, anywhere, for hundreds of people at the same time, and without the worry of software updates and maintenance so you can focus on your work.  


Install and configure prebuilt integrations without IT resources or additional development.


Cloud-based and/or on premise ArcGIS Online/Enterprise and NetSuite Integration.


Quickly and easily map fields inside NetSuite.


Configure when data sync will be triggered.


Secure & private, ArcGIS is trusted by even the most regulated industries.

GCS is a Geospatial Information Technology Services Company delivering award-winning solutions. Our team of geospatial IT professionals help organizations unlock and enable GIS technology. With over 200 years of technical expertise, GCS converts your ideas into reality through customer-driven, innovative applications. GCS customers gain strategic value through increased productivity, efficiency and profitability, optimizing mission-critical business processes. Since 2004, GCS has been an Esri Business Partner. Esri, the global market leader in geographic information systems (GIS), offers the most powerful mapping and spatial analytics technology available. Since 1969, Esri has helped customers unlock the full potential of data to improve operational and business results. Today, Esri software is deployed in more than 350,000 organizations including the world’s largest cities, most national governments, 75% of the Fortune 500, and more than 7,000 colleges and universities. Esri engineers the most advanced solutions for digital transformation, IoT, and location analytics to create the maps that run the world.

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