The Tadpull Pond Software powers profitable eCommerce by bringing together customer, inventory, and website data to surface insights that improve performance. With predictive data science, you can run sophisticated campaigns (with a small team) that maximize margin and improve your bottom line.

The Tadpull Pond Software powers profitable eCommerce by bringing together customer, inventory, and website data to surface insights that improve performance. With predictive data science, you can run sophisticated campaigns (with a small team) that maximize margin and improve your bottom line.

Tadpull Pond Software

The Tadpull Pond Software enhances eCommerce performance by connecting the right customer with the right product at the right time. It extends NetSuite by pulling together ERP and website analytics with predictive data science to surface insights that increase profit and target the right audience. Build a 360’ view of your customer’s journey and leverage the power of artificial intelligence to optimize and automate paid online ads, email, SEO and social platforms. Used globally by clients and built for modern mid-market businesses looking to scale direct-to-consumer channels profitably.

Key Benefits

  • Leverage cutting-edge tools like machine learning to identify patterns in your datasets to cost-efficiently scale your eCommerce business.
  • Understand what is driving revenue in your digital marketing campaigns across search engines, online ads, email and social media.
  • Seamlessly integrate into NetSuite so you can begin building a 360’ view of your customer and capture feedback in real-time.
  • Optimize your inventory turns off of ERP data using artificial intelligence (AI) for ad platforms like Google, Facebook, and Amazon.

Built for Small Teams

Mid-market teams have to do more with less. The Tadpull Pond provides the framework to plan and execute sophisticated digital marketing campaigns off one of your most valuable assets - the data. Free your team up to do the creative work they are best at while the Pond takes care of the number crunching behind the scenes.

As a decision maker, you’ll have a simple dashboard with recommended actions that extend your eCommerce insights and issues real-time alerts to track progress across campaigns, inventory and customer behavior. Tadpull Pond enables you to “Check one and be done” each day so you can save time and act on key opportunities.

This simplification means you can easily spot trends and boost performance ahead of your competition leveraging automation and the gold nuggets in the App.

Personalization that Scales

  • Connect the right customer with the right product at the right time. 
  • Maximize wallet share by understanding purchase drivers surfaced through machine learning models. 
  • Leverage predictive analytics to know who your best customers are and find more like them.

Inventory Insights

  • Optimize eCommerce efforts based on inventory and margin data to maximize ROI. 
  • Create and scale microsegments that preserve margin and make customers happy. 
  • Easily match products with customers based on predictive models from sales order data.   

Campaign Performance

  • Measure results of cross-channel campaigns to understand what works across paid platforms, email, referral sources and organic search.
  • Execute campaigns focused on objectives such as acquisition, retention or reactivation.
  • Optimize budget allocation to maximize return on ad spend. 

Real-Time Alerts

  • Just in time notifications to the right team member when they need it.
  • Email notifications for real-time customer issues.
  • Get an alert if your site is down.
  • Receive regular reports on the health of your inventory.

In eCommerce today, data is one of your biggest assets. Winning a sale across SEO, PPC, Social Media and Email channels requires the ability to collect 1st party customer data and act on it in real-time. But merging these customer insights with inventory variables poses a huge challenge. Tadpull helps simplify all these data points and automate what works in your digital marketing mix. 

Compounding in the background is a data platform that squeezes additional value out of your NetSuite and website analytics to optimize your eCommerce efforts with automation and data science (think of it like a virtual team of eCommerce experts that works 24/7 on your behalf). Coupled with friendly hands-on educational workshops, exclusive community and remarkable customer service support, Tadpull helps many of the world’s most recognized brands predict how to turn casual site visitors into loyal and profitable customers. Tadpull was founded in 2013 and was recently featured on CIOReview’s list of “20 Most Promising Digital Marketing Solutions Providers.” With a mix of data scientists, interactive designers, digital marketers, college professors, software engineers and user researchers, the company has helped achieve remarkable results for NetSuite clients like Caterpillar,  Toad&Co, Assos, Mack’s Prairie Wings and MYSTERY RANCH.

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